Fast-track social growth with Hootsuite Advanced

Hootsuite Advanced isn't the best fit for organizations that need enterprise-grade governance, compliance, integrations, and organizational controls.

If you require features like single sign-on (SSO), advanced social listening, employee advocacy with Parliament, advanced social attribution and ROI reporting, departmental organization, or custom implementation and onboarding services, Hootsuite Enterprise is likely a better fit.

For organizations that need to govern, integrate, and scale social media management across the entire business, our team can help you find the right Enterprise solution.

Hootsuite Advanced includes everything in Professional, plus powerful collaboration, approval, customer care, and reporting tools designed for organizations that need coordinated workflows across their social media operations.

Hootsuite Advanced users get:

• Publishing and content management (Perch): Unlimited social profiles, unlimited scheduled posts, AI-powered content creation, content calendars, bulk scheduling, recommended times to publish, content libraries, approval workflows, internal comments, whiteboard planning tools, post suspension controls, and more.

• Customer care and engagement (Nest): A centralized inbox for messages across Facebook, Instagram, X, TikTok, Google Business Profiles, and WhatsApp. Automatically route conversations to the most qualified team members, assign messages, collaborate with team chat, track customer satisfaction, and manage customer interactions more efficiently.

• Analytics and reporting (Perch Analytics): Customizable reports, competitive and industry benchmarking, social ads analytics, advanced report exports, analytics sharing, and performance insights across paid and organic social media.

• Social listening and intelligence (Lumen): Monitor mentions, hashtags, competitors, and industry conversations. Analyze sentiment, forecast emerging trends, summarize results with AI, and uncover opportunities with advanced social listening capabilities.

• Workflow and collaboration tools (Perch + Nest): Coordinate work across teams with approval workflows, internal comments, message assignments, skill-based routing, team settings, customer satisfaction surveys, and tools that help keep content and customer care operations running smoothly.

• AI-powered insights and recommendations (Wisdom): Ask questions about your content, competitors, audience, performance, and social trends in plain English. Wisdom helps teams uncover insights, identify opportunities, summarize findings, and decide what to do next faster.

• Sharing and exporting tools (Perch Analytics): Export reports and analytics insights, share reports with stakeholders, and distribute performance data in the format that works best for your organization.

Hootsuite Advanced comes with analytics tools that uncover how your content, campaigns, and social strategy are performing.

With Hootsuite analytics, you can:

• Track hundreds of paid and organic social media metrics for Facebook, Instagram, X, TikTok, LinkedIn, Pinterest, Threads, and YouTube.

• See the best time to post based on your goal and network, and automatically schedule posts to go live at that time.

• Quickly create detailed templates and customizable reports to help you present and visualize data in a way that works for you.

• Benchmark your performance against your competitors. Hootsuite Advanced users can compare up to 20 competitors at once.

• Share analytics reports within Hootsuite, export reports externally, and track social performance.

• Schedule emailed reports. Set up recurring emailed reports to keep tabs on your progress.

The great thing about Hootsuite Advanced is that you don’t have to upgrade to get social listening (Lumen). It includes tools that help you monitor brand mentions and sentiment. Plus, it’ll help you fill your calendar with content that actually resonates with your target audience.

With Hootsuite Advanced, you can monitor brand mentions and discover the sentiment behind specific topics, events, themes, and products — all within Lumen.

• Search the past 30 days for mentions of your brand, competitors, and trends, and compare search results.

• Summarize results with AI. Forget sifting through thousands of mentions. Hootsuite’s proprietary social listening AI condenses all the important information for you.

• Detect peaks automatically so you quickly see when brand mentions are highest and gain insight into the reasons behind the increased activity.

• Analyze how people feel about your brand and certain topics with sentiment analysis.

Lumen can help inform what you post, find influencers, and even boost engagement.

• Forecast trends and anticipate the future of conversations surrounding your brand.

• Track top themes with word clouds that break down relevant subjects people are posting about in an easy-to-read format.

• Track the most-used hashtags in your niche to get your content in front of more people and source ideas for what to post.

• Dig into demographics, including user characteristics and geographic locations, to discover who’s the most engaged.

• Find influencers and discover the best social media platforms for your niche.

… and so much more!